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Tuesday, June 7, 2016

Banana Wars

Over the past few weeks I've noticed that there has erupted a rather CUTE banana price war in my neck of the woods.

I suppose one might be able to trace it back to Walmart...who seemed to be the last one who sold their bananas at the juicy retail price of 57 cents per lb for the last several years.
But lo and behold, it seems that Zehrs... ( the high end banner of Weston stores)
has caught the "low price bug" and decided to join the the banana price war.

Zehrs has for many years been targeting the more "well heeled"  and higher end shoppers, but perhaps methinks that they are rethinking their strategy to match a more "realistic" shopping scenario for most
Ontario, Canada shoppers. So they've created a new and competitively priced genre of fresh produce products that can match---  if not BEAT-- the juicy low prices of the box stores.

So, for the humble bananas that they used to charge 99 cents a LB for, they are now charging only
57 cents a LB.

The "Real Canadian Wholesale Club" which markets to shop owners and restaurateurs is also in on the game and was last seen selling their bananas for only 56 cents per lb. I can only applaud.

Zehrs'  competitive pricing strategy includes juicy new pricing for English Cucumbers as well as
fresh Red Tomatoes.

Competition is ALWAYS a good thing, at least in this regard.
Thank you big huge grocery chains for helping big families shop smart.


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