Sunlight Dishwashing Liquid,
Clorox Liquid Bleach
Kellogg's Corn Flakes.....
I know branding is sooooo vital...because it can take many years before a brand name becomes entrenched into the social psyche as a "reliable" and "valuable" brand name item.
Let's take "Johnson and Johnson", which provides, among a myriad of other products, skin care products that are suitable for the very youngest humans, our precious babies. I would not hesitate to purchase any item that Johnson and Johnson has labeled as suitable for babies. But I would also be the first to admit that it has taken Johnson and Johnson many decades of deliberate hard work and public relations efforts to foster that sense of trust that the brand evokes in my mind. It has also helped their cause that their company faithfully snails mails out high value coupons to any consumer that bothers to email or call them on the phone.
Building a brand name attracts not only faithful consumers, but also interest in the investment world.
Folks who follow the edicts of the Legendary Warren Buffet, try to focus on "simple" companies that market
products that we all recognize and use almost daily. Johnson and Johnson succeeds in that front as well.
Ok, now it's your turn. What are three products that, in your mind, have never failed you? Does their brand name pop easily into your mind?
Looking forward to reading your comments in the section below.