written by Louann Lofton.
Within Chapter 2...... I found this quotable bite:
"While optimism in most parts of our lives is something to strive for, in investing it can poison your judgment and outlook."
(pg 22 last paragraph)I just thought that sentence was a treasure I couldn't keep to myself.
It kinda sums up what I have found to be one of my own gender's downfalls on a regular basis. You see, many women have been socialized, raised up and reared to be smiling nurturing and optimistic....in order to be good moms and wives. However, if we are ever going to make head way as a gender in the capital markets of the globe, we are going to have to give ourselves permission to be ruthlessly honest and
I'm not talking about being "mean" for the sake of just being a jerk. I'm more talking about being able to critically analyze investment vehicles with the same accuracy and demand for results that "men" typically command.
Men don't feel that same compulsion to wear an empathetic smile at all times, that many of us women have been raised to wear.
We girls need to take the time and effort it takes to develop a seasoned and critical financial eye....being able to confidently analyze balance sheets and financial reports with panache and no undue levels of
compassion. Businesses are created to turn a profit, not to be a dumping ground for gullible investors.
So ladies, I just want to challenge myself and y'all as well, to develop the emotional integrity and knowledge base that we will need if we are going to....as the bible describes "inherit the land"....in the world of capital markets and investing.
Don't feel like you must be perpetually encouraging all the time. Give yourself permission to
take a step back, do your due diligence and research, and when the situation calls for it, be able and willing to publicly call a lemon of an investment, .....a really REALLY bad idea....without apologizing for being forthright and bold.
Have courage friends,